Frazer alternative
Love Frazer's accounting. Leave the 90s interface behind.
A modern, all-in-one DMS with the strong native accounting Frazer dealers rely on — plus a real CRM, live per-car profit, and an interface built for this decade. Loturn brings it together for one flat price.
We import your data for you. No contract. Cancel anytime.
Frazer earns its loyalty with genuine dealer accounting, a fair flat price, and free support — and it deserves credit for all three. Where dealers get stuck is the dated interface, the missing CRM, and having to hand-key inventory. You can keep the parts that work and finally get the parts that don't.
Loturn vs Frazer, side by side
Comparison reflects our read of publicly available information and is offered in good faith. Frazer is a trademark of its owner; we're not affiliated with or endorsed by them.
Keep what you like about Frazer
- Real, native double-entry accounting
- One fair flat price — no per-transaction fees
- Free, responsive human support
- A dealer chart of accounts out of the box
Get what it doesn't give you
- A modern, fast interface built for phones and desktops
- Live per-car profit on the vehicle card
- A built-in CRM with lead and customer follow-up
- Free inventory import — we bring your list over for you
- AI invoice reading that files costs to the right car
- Charts and reports you can actually read
Common questions about switching
Yes. We import your inventory and customers for you as part of free onboarding, so you're not re-keying VINs or re-entering your buyer list.
Stop guessing. Start knowing what you make.
Free data import. No contract. Real support.